I begin a digital asset discussion by asking what the proposed business will actually do. Will it issue a token, arrange a transaction, safeguard assets, operate a market or provide investment-related services? The answers matter more than the project’s preferred label. A product can look simple on a screen while combining activities governed by different rules. Regulatory strategy needs to describe those activities honestly before a launch plan, corporate structure or public claim is settled.
Locate the activity and the regulator
The Gulf is not a single regulatory jurisdiction. Even within the UAE, the relevant framework depends on where the activity takes place and what it involves. Dubai’s Virtual Assets Regulatory Authority describes its remit across Dubai’s mainland and free zones, with the Dubai International Financial Centre excluded. ADGM’s Financial Services Regulatory Authority has its own framework. Other authorities and subject-matter regimes may also be relevant.
That means a licence analysis should start with a map. Which entity contracts with the customer? Where are customers located? Who controls assets, decisions and marketing? Where is the activity performed? The map should include proposed distribution into other markets. An authorisation in one place should never be presented as automatic permission to operate everywhere a website can be viewed.
Describe the rights before choosing the token
For tokenised arrangements, I want a plain-English account of what the holder receives. Is there a contractual claim, an interest in an underlying asset, a right to services or something else? How is that right created, transferred and enforced? What happens if the technology fails, a record is disputed or the operating entity becomes insolvent? These questions should be answered before token terminology becomes a substitute for legal structure.
Real estate tokenisation requires particular care in explaining the connection between the digital record and the underlying property rights. The relevant ownership, registration, corporate, investment and financial services questions need to be examined in context. A token cannot create a legally effective right merely because a platform describes it as ownership. The documents and applicable law must support the representation made to the purchaser.
Translate the framework into an operating model
VARA’s published rulebooks include general organisational requirements and rules tied to particular activities. ADGM publishes guidance on virtual asset activities alongside its financial services framework. The useful work is to identify which requirements attach to the actual business and then assign them to its operating processes. Reading a rulebook is the beginning of that exercise.
I would examine governance, financial resources, customer onboarding, custody arrangements where relevant, conflicts, technology controls, outsourcing, complaints and incident handling. The applicable requirements must be established with appropriate local counsel. The project team should understand the dependencies well enough to make informed design and budget decisions, including whether a proposed feature changes the regulatory analysis.
Make disclosures match the product
Marketing language often moves faster than legal architecture. Statements about liquidity, asset backing, redemption, safety or regulatory approval can become detached from the underlying arrangement. I ask the team to identify the evidence supporting each material claim and to describe limitations in language a customer can understand. A qualification should be visible where it matters to the decision.
The same discipline applies to investor materials. An application, an initial discussion and an authorisation are different things. Describing the status accurately protects the quality of the record and gives decision-makers the information they need. No governance framework can make a speculative product risk-free, and no responsible legal review should suggest otherwise.
Technology documentation also belongs in that record. The legal team needs to understand key management, transaction permissions, settlement dependencies and intervention mechanisms to draft accurately. Smart contract behaviour and written terms should be reviewed together, including what happens when their operation diverges from the parties’ expectations.
Plan for change and scrutiny
A business needs to know which changes require fresh review. A new asset type, customer group, distribution channel or service can alter the original position. Governance should provide a way for product and commercial teams to raise those changes before they are implemented. Monitoring regulatory updates also needs an owner; a saved copy of a rulebook is a record of a moment, not an ongoing programme.
My role in this work is cross-border regulatory strategy, governance and transaction support, with locally licensed counsel involved where required. I focus on leaving the venture with a coherent set of documents, controls and responsibilities. The standard is practical: can the business explain the activity, demonstrate its permissions, substantiate its claims and account for the assets or rights it asks others to trust? That is a more useful starting point than enthusiasm for the technology alone.
Source notes
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General information only, not legal advice. Ruchi Bindra is a member of the Alberta Bar (Barrister & Solicitor) and first qualified as an Advocate in India. Advice on the laws of other jurisdictions, including the UAE and the United States, is provided in coordination with locally licensed counsel where required.